Workshops and training

// Customer Insight Workshop
// Concept Writing Workshop
// Interview training
// Group moderation training

Customer Insight Workshop

Customer Insight is a critical element in the development of the positioning of a proposition. It requires certain skills. The Next Level will share its skills with you in a one day in-company workshop, enabling you to write an insight that meets the 4R-requirement; Real, Relevant, Resonant, Reaction.

"Knowledge we want to share"

Concept Writing Workshop

An important stage in product development is when written concepts are developed and tested as a necessary stage in producing actual products or services. Concept statements consist of five parts:

  1. the concept name
  2. the insight
  3. the benefits
  4. the reasons to believe
  5. the discriminator

The Next Level will share its skills with you in a four hour in-company workshop, enabling you to express clear concepts that will be accepted and appreciated because they truly meet the customer’s needs.

"Knowledge we want to share"

Interview training

For The Next Level, interviewing is one of the basic qualitative data collection methodologies. With techniques that aim to get as close as possible to the customer’s unconscious, interviewing becomes a highly specialized skill. The Next Level will share its skills with you in a one day in-company workshop to enable you to connect as closely as possible with the customer. An important part of the training will deal with the problem of how to express your marketing questions as issues the customer can respond to.

"Knowledge we want to share"

 

Group moderation training

Group discussion is the second basic qualitative data collection methodology. The essence of a group discussion is to make the group process work for you. The group dynamics can not only enrich the content of a subject, but can also create new ideas. The Next Level will share its skills with you in a one day in-company workshop to enable you to run group discussions yourself which will release the energy any group generates.

"Knowledge we want to share"

Research based marketing consultancy Workshops & Training Special Services The next step is to contact us
There is always a next level. It is worth fighting for.
There is always a next level.
It is worth fighting for.
Realisatie door Groowup | Reclame & Internet
English Nederlands